Department of Ex-Servicemen Welfare Overview
The Department of Ex-Servicemen Welfare (DESW) operates under the Ministry of Defence and is responsible for the welfare, resettlement, and rehabilitation of retired military personnel in India. Headquartered in New Delhi, the department formulates policies and implements schemes to support ex-servicemen and their families through pensions, healthcare, employment assistance, and social security measures.
The department plays a vital role in recognizing the sacrifices of armed forces veterans and ensuring their dignified post-service life.
Department of Ex-Servicemen Welfare Branding
The department’s branding reflects respect, gratitude, and support. Its identity emphasizes service, commitment, and the welfare of ex-servicemen and their dependents.
Department of Ex-Servicemen Welfare Brand Space
Department of Ex-Servicemen Welfare Logo
The logo features military insignia combined with the national emblem, symbolizing the department’s dedication to the honor and well-being of ex-servicemen.
Department of Ex-Servicemen Welfare Colors
- White: Used for backgrounds and inclusive spaces
- Linen: Neutral backgrounds and subtle interface areas
- Deep Earthy Brown: Primary text and emblem color
- Black: Used for official text and insignia
- Deep Blue: Primary government branding colour representing trust and authority
- Blue: Used for information and hyperlinks
- Liberty Green: Indicates success and positive status
- Mustard Yellow: Used for warnings and highlights
- Coral Red: Indicates errors or urgent alerts
Department of Ex-Servicemen Welfare Fonts
The department uses official government fonts such as Noto Sans for clarity and uniformity in communications.
Notable Department of Ex-Servicemen Welfare Branding Facts
Mission Statement: “To provide comprehensive welfare, resettlement, and support services to ex-servicemen and their families.”
Key Initiatives: The department focuses on pension administration, healthcare services, employment assistance, and veterans’ welfare programs.
Department of Ex-Servicemen Welfare External Resources & Official Link
Official Website: https://desw.gov.in/